We buy extraordinary brands looking for an exit

For the past 5 years, we've been providing new opportunities for founders and fostering consumer magic.

Our radical belief is that your brand doesn’t have to corner the market to be wildly successful

we provide straightforward exits for founders that care about seeing their products thrive

About us

What does it mean to sell Flour?

Reset the expectation

Not every brand can 10x. The basis of our expectation means that you can exist at a reasonable level without cornering the market.

Ditch the Baggage

We leave old mistakes in the past and provide new growth opportunities for founders who want to stay involved.

Brand first, always

We keep brand pillars front and center so founders can be proud. If those pillars have fallen, we rebuild them. And then we stick to them.

Flour Brands is a family of
products consumers love

After we buy or invest in a brand, we immediately get to work bringing the best products back to market.

And it’s working out so far.

Our Brands
ibex
ibex
merino wool performancewear
pop & suki
pop & suki
accessories by best friends
skora
skora
minimalist running
quirky
quirky
products made by you
A Flour Brands Product
since
2018
Ibex

Woolies ProTech™ Merino Baselayers

Ibex is on a mission to build the best baselayers the outdoor industry has to offer.
In keeping with the brand’s Mindset Over Skillset ethos, we’re investing in material development and key hires to bring back and expand the beloved brand’s base layer program.
Want to work for
Ibex
?
Get In Touch
Ibex
A Flour Brands Product
since
2018

Woolies ProTech™ Merino Baselayers

Ibex is on a mission to build the best baselayers the outdoor industry has to offer.
In keeping with the brand’s Mindset Over Skillset ethos, we’re investing in material development and key hires to bring back and expand the beloved brand’s base layer program.
Want to work for
Ibex
?
Get in touch
A Flour Brands Product
since
2019
Pop & Suki

The Takeout Bag™

Pop & Suki’s Takeout Bag™ is a statement piece that actually fits all your stuff.
We’re bringing in killer designers from top fashion houses to refine this best-selling bag and bring forward new patterns and colorways requested by the Pop & Suki community.
Want to work for
Pop & Suki
?
Get In Touch
Pop & Suki
A Flour Brands Product
since
2017
Quirky

Quirky: Air

Air by Quirky is the go-anywhere, listen-to-anything speaker system.
Quirky is a community platform for products made by everyday inventors. Flour Brands assembled a team, provided resources and established a supply chain to bring the inventor of Air's first product to market.
Want to work for
Quirky
?
Get In Touch
Quirky
A Flour Brands Product
since
2018
Ibex

Woolies ProTech™ Merino Baselayers

Ibex is on a mission to build the best baselayers the outdoor industry has to offer.
In keeping with the brand’s Mindset Over Skillset ethos, we’re investing in material development and key hires to bring back and expand the beloved brand’s base layer program.
Want to work for
Ibex
?
Get In Touch
Ibex

What do we look for in our brands?

Good Bones

You're a memorable, authentic brand. Consumers love you but maybe you ran out of cash or time to succeed operationally.

Small But Mighty

You've done at least 1mm in revenue and fully own your direct channels, but are stuck in a single channel expertise and need help scaling

Large But Lost

You've had a great business thriving in wholesale but are unable to join the likes of your DTC competitors.

We make deals quickly and cleanly so you can get going with us or move on to your next big thing.

Think your brand is the right fit for Flour?

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Know a brand worth looking at?

Scout the next deal for Flour Brands and we'll make it worth your while.

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